Stop Losing Money on Rejected Leads
Backflip is the lead recovery layer that turns your unqualified traffic into revenue. Add one JavaScript snippet to your site — when a lead doesn't qualify, we route it through our partner network. You get paid when it closes. Zero risk, full transparency.
Three Steps to Recovered Revenue
You're already paying for the traffic. Backflip makes sure none of it goes to waste.
Install the Snippet
Add one line of JavaScript to your existing site or application flow. It sits silently in the background — no impact on your user experience or page performance.
Leads Get Backflipped
When a lead doesn't qualify for your products, Backflip catches the rejection and routes the consumer to our partner network — matching them with lenders who can help.
You Get Paid
When a backflipped lead closes with one of our partners, you earn. Track everything in your dashboard — leads sent, leads closed, and revenue earned. Full transparency.
Three Verticals. One Recovery Layer.
Whether you're rejecting personal loan, business funding, or MCA applicants — Backflip has the partner network to monetize them.
Personal Loans
Consumers who don't meet your credit threshold can still qualify elsewhere. We route them to personal loan providers who accept a wider range of credit profiles.
Recovery Active →Business Funding
Business applicants that fall outside your underwriting criteria still need capital. Backflip connects them with alternative business lenders in our network.
Recovery Active →Merchant Cash Advance
MCA rejects are some of the most valuable leads in the market. We push them to partners who specialize in high-risk merchant funding and revenue-based financing.
Recovery Active →Full Transparency. Zero Guesswork.
Every partner gets their own login at backflip.veldonfunding.com. See exactly what's happening with your rejected leads in real-time.
See Every Lead
Track every rejected lead that enters the Backflip pipeline — how many were sent, how many are pending, how many closed.
Earnings in Real-Time
No waiting for monthly reports. See your revenue accumulate as leads close across our partner network.
Zero Risk
You only earn — you never pay. If a lead doesn't close, it costs you nothing. There's no setup fee, no monthly fee, no commitment.
Start Recovering Revenue Today
Tell us about your operation. We'll set up your Backflip account and have you live in under 24 hours.
Application Received
A Veldon representative will reach out within one business hour to get your Backflip account set up.